The 5 Steps of Product Creation

A lot of internet marketers make the mistake of launching straight into Product Creation without thought. This is a big mistake. Why? Because you want your product to sell. So you need to make sure you make the right product for your customers.

Step 1. Brainstorm ideas

Your own life is a great source of ideas, especially problems you have (solved and unsolved). If not yourself think about problems people close to you have.

Step 2. Research your market

It's easy to come up with a product idea for people who don't want to buy it. Your market is the people who will buy your product. The key test of a market is this - does it have existing, willing, hungry buyers?

Step 3. Design your product

Sooooo many product creators miss this step and hence their products fail as they create products their customers don't want.

How do you design it? You writes a sales letter. This forces you to think of all the features your product will have and why your customer will want them.

Step 4. Research your product

Here you go and find out where the information for your product will come from. Interviewing experts, write it yourself, use PLR etc

Step 5. Product Creation

This is the easy bit. You've designed and researched it, now bring it all together.